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	<title>Promotional Ideas</title>
	<link>http://promotional-merchandise.info</link>
	<description>Innovative Advertising</description>
	<lastBuildDate>Wed, 28 Oct 2009 12:19:07 +0000</lastBuildDate>
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		<title>Trade Shows</title>
		<description>Trade shows are fantastic verticals for business advertising and brand awareness campaigns. One of the main considerations with all trade shows is the location of a pitch. Every show has a mixture of desirable and undesirable locations.  Take the location of your stand very seriously; it could make the ...</description>
		<link>http://promotional-merchandise.info/2009/10/28/trade-shows/</link>
			</item>
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		<title>Promotional Water Bottles</title>
		<description>Independent Review 

Everyone understands the benefits of drinking water. The question is, what do we drink the water from?  One suggestion would be to drink from promotional water bottles provided by Just a Drop, their bottles contain bespoke corporate logos or specific messages they are ideal for many purposes, ...</description>
		<link>http://promotional-merchandise.info/2009/10/02/promotional-water-bottles/</link>
			</item>
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		<title>Developing Your Brand With Promotional Items</title>
		<description>Companies of all sizes have ideas concerning their identity. Many companies spend large amounts of time and capital developing a brand or corporate image that suits their products and aspirations. This is a powerful part of a whole marketing strategy, targeted towards easy and instant recognition of their goods or ...</description>
		<link>http://promotional-merchandise.info/2009/07/14/developing-your-brand-with-promotional-items/</link>
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		<title>Bottled Water As A Promotional Item To Create Brand Awareness</title>
		<description>Any doctor, weight loss program or nutritionist will tell you that the average person needs to consume at least 8 standard glasses of water every day; it is the very essence of life! As we know in most developed nations, water is freely available through the tap, coming directly from ...</description>
		<link>http://promotional-merchandise.info/2009/07/06/bottled-water-as-a-promotional-item-to-create-brand-awareness/</link>
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		<title>Promotional Branding and how it can affect your corporate image</title>
		<description>Strengthening brand awareness and building customer loyalty are the results of conveying a message through creativity and promotional branding. Items such as pens, bags, clothing, paper and key chains are all items that have been branded through the use of someone’s imagination

Deciding what the promotion is intended to do, is ...</description>
		<link>http://promotional-merchandise.info/2009/06/30/promotional-branding-and-how-it-can-affect-your-corporate-image/</link>
			</item>
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		<title>The Sun is Here</title>
		<description>Spring is is at last in the air, with the sun making its long awaited appearance this weekend. The change of weather is certainly bringing optimism to the business and retail sector despite the UK's economic downturn. Companies are already looking to find the edge by sourcing unique methods of ...</description>
		<link>http://promotional-merchandise.info/2009/03/17/the-sun-is-here/</link>
			</item>
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		<title>Case Study: Is Saying Goodbye to a Well-Known Tagline Effective?</title>
		<description>As our very first post, let's start with an interesting case study, shall we? The idea The Coca Cola Company had of removing its “classic” tagline, one which has been around for two decades, has generated a lot of feedback, both positive and negative. Their reasons are fairly simple to ...</description>
		<link>http://promotional-merchandise.info/2009/02/11/case-study-is-saying-goodbye-to-a-well-known-tagline-effective/</link>
			</item>
	<item>
		<title>Welcome</title>
		<description>Welcome to Promotional Ideas, a corporate based blog produced by Just a Drop, specialists in providing promotional water to the UK market. The aim of the blog is to focus on new and innovative methods of marketing and advertising. </description>
		<link>http://promotional-merchandise.info/2009/01/16/hello-world/</link>
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